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The Institute runs Bachelor of Arts in Journalism and Mass Communication (BAJMC) and allied programs. The Institute intends to groom the Gen-Next Media Professionals for their holistic development to adopt Global Standards of Media Industry. It runs a 4-Year BAJMC (Hons.) Under-Graduate Program as per the University Grants Commission (UGC) norms and directives under the New Education Policy 2020. The Institute has a proven track record of Academic Excellence and Best Mentoring and Industry Connect and was established in 2019.


Programs Offered:


  • BAJMC (Hons.) 4 Year Under-Graduate Program


    • Eligibility Norms for Admission to First Year BAJMC (Hons.)

The applicant must have passed the Gujarat Higher Secondary Education Board (GHSEB)/Central Board of Secondary Examination (CBSE)/ Indian Council of Secondary Examination (ICSE) or its equivalent under the 10 + 2 pattern in any stream, with English as a mandatory subject.


  • Certificate in Filmmaking
  • Certificate in Photography and Photojournalism
  • Certificate in Podcasting


Eligibility Norms for Admission to 3 Months Certificate Programs

The applicant must have passed 10+2 or equivalent from any recognized board in any stream with basic knowledge of English and Hindi.


  • Admission:

For Admissions, visit the Admin Office of the University.



  • To develop critical thinking and problem-solving skills to meet the challenges of a constantly evolving media industry.
  • To prepare the media aspirants with creative and innovative abilities to think out of the box in content creation of every media domain.
  • To facilitate graduates to develop high quality professional skills in the areas of mass communication and develop an understanding of sustainability in the media environment so as to be globally competent.
  • To develop leadership qualities, team spirit and professional ethics for a promising career opportunity in the communication world.
  • To orient and train the student not only in conceptual/theoretical concepts but also for providing a real and practical feel of business situations and tools to meet real life demanding situations.



  • Students will be able to think critically, creatively, and exhibit curiosity to discover new horizons in the Media field.
  • Students will gain deep understanding and knowledge of Journalism and Mass Communication.
  • Students will be able to express enthusiasm in team work, take leadership in successful application of concepts in Journalism and Mass Communication through group projects.
  • A continuous learning temperament will be inculcated among the media aspirants to acquire knowledge and gain insights in Communication field.
  • The programme will help students to gain deeper understanding about global media functioning and recognize the opportunities and challenges that present themselves while operating in different Media scenarios at Global level.
  • The Perfect blend of Theoretical and Practical approach will help the students to meet the present demands of the Media Industry.


BAJMC (Hons.) Course Structure
Sr/No. Category of the Course Credits
1 Discipline Specific Course 76
2 Minor Discipline Course 34
3 General Electives (Multi-Disciplinary) 9
4 Ability Enhancement Course 11
5 Skill Enhancement Course 12
6 Value Addition Course 10
7 Internship/Apprenticeship/Project-Research/Community Outreach 16
  Total Credits for BAJMC 127
8 Credits for 4th Year 45
  Total Credits for BAJMC (Hons.) 172


First Year List of Subjects

BAJMC Semester 1



Sr No.





Basics of Communication




Introduction to Journalism




Effective Communication skills



Fundamentals of Computer Application



Indian Music/ Indian Art/Tribal Art



Art of Public Speaking



Yoga/ NSS


BAJMC Semester 2



Mass Communication Theories



News Reporting and Editing



Broadcast Journalism



Indian Polity/Indian Society



Introduction to Psychology/Environmental Studies



French/ Spanish/Sanskrit/ Hindi



Yoga/ NSS





Specializations Offered

Print and Broadcasting

Brand Communication

Film Making

Public Relations and Corporate Communication

Newspaper & Magazine Production

Media Planning and Buying

 Short Film Making

Event Management

Radio Production

Retail & Merchandising

 Documentary Film Making


TV Production

Rural Marketing

Film Business Management

Travel & Tourism

Web Journalism

Ad Design

Content Creation for OTT

Business Communication




  • Reviews
    Prof.(Dr.) Hari Desai

    Designation: Professor & Director

    Educational Qualifications: M.A., Ph.D, LL.B. 

    Academic Experience: 23 Years

    Industry Experience: 23 Years

    Mail id:

  • Reviews
    Mr. Kalpit Bhachech

    Designation: Studio In-charge

    Educational Qualifications: B.Com. PG Diploma in Sales & Marketing Management

    Academic Experience: 2 years

    Industry Experience:  35 years

    Mail id:

  • Reviews
    Ms. Akhila C.K

    Designation: Assistant Professor
    Educational Qualifications: MA, UGC-NET, Ph. D (pursuing)
    Academic Experience: 7years
    Industry Experience: 1year
    Mail id:

  • Reviews
    Dr. Debolina Dasgupta

    Designation: Assistant Professor cum Programme Co-ordinator
    Educational Qualifications: MSc.(Extension & Communication), Ph.D.( Extension & Communication)
    Academic Experience: 10 Yrs
    Industry Experience: NA
    Mail id:

  • Reviews
    Ms. Kusum Kaul Vyas

    Designation: Visiting Faculty

    Educational Qualification: MA (Mass Communication & Journalism), LL.B.

    Academic Experience: 15 years

    Industrial Experience: 20 years

    Affiliation: Proprietor, Zest Worldwide Communication

  • Reviews
    Dr. Malti Vyas

    Designation: Visiting Faculty

    Educational Qualification: M.A., M.Phil., Ph.D. (Sociology)

    Academic Experience: 17 years

    Affiliation: Uma Arts and Nathiba Commerce College (Affiliated to GU)

  • Reviews
    Mr. Unmesh Dixit

    Designation: Visiting Faculty

    Educational Qualification: BA (English), MBA (HR), Diploma in Journalism

    Academic Experience: 15 years

    Industrial Experience: 20 years

    Affiliation: Executive Director, Ahmedabad Management Association

  • Reviews
    Mr. Vijaysinh Dhandhukiya

    Designation: Visiting Faculty

    Educational Qualification: M.A., M.Phil., G.SLET

    Academic Experience: 15 years

    Industrial Experience: 2.5 years

    Affiliation: BARCLAYS Bank, HDFC Bank, CP Patel Commerce College 



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